Our Six Stage Methodology
1. booking.com
Most hotels usually start off by having excessive reliance to one of the most popular OTAs. Hotel needs to expand sources of business.
2. Got a few things in place
The hotel has a few common channels activated, Third party remains the major source of bookings. A mediocre website exists. There is no strategy, rather a reactive plan. Lowering the price remains a major method to boost bookings.
3. Got the neccesary
The hotel has a solid PMS & CRS system, a few good OTAs, and things generally work well.
4. High third party commissions costs
Hotel has many channels, but has high third party commission costs.
5. We need All in One System
Hotel has the tools, but has to spend a lot of time maintaining the different software separately.
6. We need to gain recognition
The hotel is doing very well. Direct booking are high. However we need to gain some visiblity, client trust, and recognition.