Most hotels usually start off by having excessive reliance to one of the most popular OTAs. Hotel needs to expand sources of business.
The hotel has a few common channels activated, Third party remains the major source of bookings. A mediocre website exists. There is no strategy, rather a reactive plan. Lowering the price remains a major method to boost bookings.
The hotel has a solid PMS & CRS system, a few good OTAs, and things generally work well.
Hotel has many channels, but has high third party commission costs.
Hotel has the tools, but has to spend a lot of time maintaining the different software separately.
The hotel is doing very well. Direct booking are high. However we need to gain some visiblity, client trust, and recognition.
Hotel principally has one main Online Travel Agency as main source of bookings
Analyzing and positioning
Rate Sheet with four types of public rates
Add main distribution channels
Getting to know the team, setting strategy
Hotel Has a few things in place - two to three channels, a few rates
Strategically grow Third Party partners
Develop a rate strategy including Public, Private, rates
Develop direct rates
Add six main channels
Hotel has a solid PMS & CRS system and a few good OTAs
Work on Automation
Promotions and packages, codes
Hotel has many channels, but has high third party commission costs
Add rate screener
Add multi meta
We need All in One System
Direct booking are high, however we need more recognation
The six phase approach is constantly being adapted by our team to meet market trends. The overall objective is to maximize a hotels room sales pontential
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