Our Six Stage Methodology

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1. booking.com

Most hotels usually start off by having excessive reliance to one of the most popular OTAs. Hotel needs to expand sources of business. 

Our Action Plan
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2. Got a few things in place

The hotel has a few common channels activated, Third party remains the major source of bookings. A mediocre website exists. There is no strategy, rather a reactive plan. Lowering the price remains a major method to boost bookings.

OUR ACTION PLAN
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3. Got the neccesary

The hotel has a solid PMS & CRS system, a few good OTAs, and things generally work well. 

OUR ACTION PLAN
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4. High third party commissions costs

Hotel has many channels, but has high third party commission costs. 

OUR ACTION PLAN
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5. We need All in One System

Hotel has the tools, but has to spend a lot of time maintaining the different software separately. 

OUR ACTION PLAN
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6. We need to gain recognition

The hotel is doing very well. Direct booking are high. However we need to gain some visiblity, client trust, and recognition. 

The Aptus Formula

Our Action Plan






The six phase approach is constantly being adapted by our team to meet market trends. The overall objective is to maximize a hotels room sales pontential